Located in Madrid, Spain, the Neutrale Store designed by Estudio DIIR embodies the essence of the Balearic aesthetic, inspired by the fashion brand NEUTRALE. With meticulous attention to detail and a deep understanding of Mediterranean ideals, the architects have crafted a space that epitomizes simplicity and warmth.

Conceptual Foundation: Less but Better

At the heart of the project lies a commitment to the principles of “Less but Better,” a motto that resonates with NEUTRALE’s philosophy. Drawing from rigorous research and previous collaborations, the architects sought to infuse the space with a vernacular charm that reflects the brand’s ethos.

Sustainable Design: Celebrating Mediterranean Materials

Sustainable mortar and ceramics take center stage in the Neutrale Store, capturing the distinctive hues of the Mediterranean landscape. These materials, chosen for their durability and eco-friendliness, create a sense of harmony and authenticity. Contrasting with the robustness of the granite bar, they evoke a sense of tranquility and warmth.

Functional Elements: Fusing Gastronomy with Design

The granite bar serves as the focal point of the space, showcasing specialty coffee and avant-garde gastronomy. Three ceramic benches, strategically placed throughout the store, invite visitors to indulge in the gastronomic experience. Designed by Ondarreta, these benches offer both functionality and aesthetic appeal, seamlessly blending with the store’s ambiance.

Integration of Nature: Blurring Boundaries

A central element, adorned with natural vegetation, serves as a subtle divider between the bar and the tasting area, creating a sense of intimacy and connection with nature. The incorporation of greenery not only enhances the aesthetic appeal but also fosters a welcoming atmosphere.

Spatial Dynamics: Bridging Interior and Exterior

The design of the Neutrale Store extends beyond its physical boundaries, blurring the distinction between interior and exterior spaces. The façade, featuring a ceramic bench, allows patrons to enjoy the vibrant atmosphere of Regueros Street while immersing themselves in the store’s ambiance.

In essence, the Neutrale Store by Estudio DIIR is more than just a commercial space; it is a testament to the harmonious integration of design, sustainability, and gastronomy, creating an immersive experience that celebrates the beauty of the Mediterranean lifestyle.