Introduction

Nestled in Geumcheon-gu, South Korea, INC Coffee, designed by LABOTORY, emerges as a beacon of cultural exchange within the bustling cityscape. From its inception, the project sought to transcend traditional coffee shop design, embracing a holistic approach that encompasses space design, branding, and communication. At its core, INC Coffee embodies the essence of coffee culture, inviting patrons to partake in a journey of discovery and connection.

Captivated by the Essence of Coffee

With the tagline “take the origin,” INC Coffee endeavors to capture the soul of coffee, positioning itself as a hub for spreading the rich tapestry of coffee culture. Beyond serving a mere beverage, the space is envisioned as a conduit for cultural exchange and transmission. Drawing inspiration from the historical significance of markets as centers of communication, INC Coffee aspires to replicate this dynamic by fostering connections and interactions among its patrons.

Design Philosophy

The architectural layout of INC Coffee reflects a meticulous programming based on the behaviors observed in traditional markets. At its heart lies a circular lounge, strategically positioned to facilitate interaction and cultural exchange. This central hub serves as a nexus for the circulation of ideas, embodying the ethos of community and camaraderie. By harmonizing the L-shaped building with the circular lounge, LABOTORY aims to infuse the Gasan Digital Complex with a new dynamic energy, creating a space that evolves with the passage of time.

Connecting with Origin

LABOTORY’s approach to the project transcends mere aesthetics, delving deep into the essence of INC Coffee’s identity. By embracing the concept of “take the origin,” the design narrative seeks to unearth the authentic roots of coffee culture. Through thoughtful storytelling and spatial design, INC Coffee invites patrons to engage with the rich tapestry of cultural heritage, fostering a sense of belonging and connection.

Conclusion

INC Coffee by LABOTORY stands as a testament to the transformative power of design in shaping cultural experiences. By reimagining the traditional coffee shop as a vibrant marketplace of ideas, INC Coffee transcends its role as a mere purveyor of beverages, emerging as a catalyst for cultural exchange and community engagement. Through its innovative design and immersive storytelling, INC Coffee invites patrons to embark on a journey of exploration, discovery, and connection, all while savoring the essence of coffee culture.